Currently loving ...
Maybelline Dream Fresh BB Cream: I stumbled on this one on accident, looking for something else. Very moisturizing (I have very dry skin), has SPF. It provides pretty light coverage but sort of evens things out. Feels just like a moisturizer and takes the place of one.
L'Oreal Voluminous Power Volume 24 Hour Mascara: I like my mascara intense and this one is. The reviews are mixed and some people have trouble with smearing (maybe in humid climates?). I haven't had any trouble with it except for a few times when I went kickboxing after work and sweat like a crazy person. I'm not sure anything would have held up to that. This mascara was clumpy straight out of the tube, which I find to be an issue in general. For the first several days I wipe the mascara wand anytime I get new mascara. Miss B, my mascara partner in crime and my most trusted source of beauty recommendations, originally introduced me to the L'Oreal Voluminous line a few years ago and I haven't paid $30 for mascara since.
Revlon Just Bitten Kissable Balm Stain, in Sweetheart: I bought this because I liked the idea of a giant lip crayon and I almost returned it within 10 minutes of buying it. I put it on and it looked hot pink, like the 80's had been resurrected on my face. Try as I might, I've never been able to get that color to work for me. Turns out I was applying it a bit too heavily. Now I outline my lips with it and then smudge it inwards and I love it. If you want bright color, apply it all over your lips. I don't find it to be moisturizing, but it doesn't dry my lips out either. The lasting power is decent. I reapply a couple of times a day. I'm tempted to get a few more colors but I'm not saving any money if I buy three $10 products instead of one $30 one, right?
What drives me nuts about drugstore make up is the uncertainty. They usually don't have testers so you're going on blind faith. I'm now careful about only buying from CVS when I want to try something because they have a great return policy (I think other drugstores are similar but I haven't checked). Do not buy from Target if you aren't sure you want to keep it!
I also have the e.l.f. HD blush on order (thanks for the rec, P!) because I couldn't find it in stores. Super excited to see how it works, given the rave reviews.